This review is dedicated to the analysis of the online dating services in 2019. The sampling targets the largest players in the segment of online dating and related entertainment services. The used methodology is based on the data retrieved from SimilarWeb that collects all the stats including total number of visits, platform of access, and the time of average visit duration. The primary goal of the review is to understand leadership dynamics among the existing players of the online dating segment. Device distribution and popular geography traffic are the main variables that explain the data placement. All the data has been taken in 2019, so it’s current and up-to-date.
|
Name
|
Total Visits
|
Device Distribution |
Avg. Visit Duration
|
Alexa Ranking
|
|
| Desktop | Mobile | ||||
| Badoo | 118.7M | 42,89% | 57,11% | 0:11:03 | 1135 |
| Tinder | 73.84M | 50,77% | 49,23% | 0:11:08 | 3525 |
| PlentyofFish | 53.33M | 31,25% | 68,75% | 0:11:49 | 1442 |
| OkCupid | 25.88M | 55,54% | 44,46% | 0:10:47 | 1220 |
| Zoosk | 23.02M | 32,68% | 67,32% | 0:06:31 | 3525 |
| AnastasiaDate | 2.323M | 43,86% | 56,14% | 0:10:11 | 10986 |
| Popular Geography Traffic Sites | |||||
| Badoo | Brazil 11,89% | Russia 9,24% | France 8,39% | Poland 7,45% | Italy 4,15% |
| Tinder | United States 13,89% | Brazil 10,72% | Poland 5,07% | United Kingdom 4,76% | Germany 4,26% |
| PlentyofFish | United States 62,11% | Canada 15,70% | United Kingdom 12,14% | Australia 3,24% | Brazil 1,67% |
| OkCupid | United States 51,81% | Israel 5,83% | United Kingdom 5,48% | Germany 4,89% | Canada 4,72% |
| Zoosk | United States 72,60% | Canada 8,68% | United Kingdom 5,03% | Australia 3,98% | South Africa 1.24% |
| AnastasiaDate | United States 29,48% | Mexico 20,26% | Israel 10,80% | Ukraine 4,60% | Canada 3,53% |
According to the retrieved data, it is evident that Badoo has taken up the 2018 positions of Tinder. Total number of visits almost doubles that of Tinder according to the device distribution criteria. Popular Geography Traffic Sites also indicates that Baddo has leadership in such countries as Brazil, Russia, and France. Nonetheless, Tinder supremes in the USA and the UK. The least popular web service in this review is Anastasia Date that loses positions majorly to other competitors in Device Distribution and Popular Geography Traffic Sites categories. We haven’t included popular new players like Polish bride that have only entered the scene this year. Only veteran-statused dating services have been selected to take part in the review.